Understand the evidence
Linked studies, relevant findings, and important limitations—organized around your product and the claim you want to make.
Product & dose fitFOR SUPPLEMENT BRANDS & MARKETING TEAMS
Connect your claim to the science behind it. Get a focused evidence report with two clear ratings, your strongest supported rationale, and wording you can put to work.
Explore the sample · Paid assessments open after launch checks
CREATINE
A focused claim grounded in relevant human research.
Strong
Lower
BUILT FOR YOUR NEXT DECISION
Each claim is assessed against your ingredient form, daily dose, audience, and advertising context.
Linked studies, relevant findings, and important limitations—organized around your product and the claim you want to make.
Product & dose fitSeparate 1–10 ratings for Substantiation Confidence and Regulatory Risk, with a scientific rationale and U.S. federal advertising and label-claim screen.
Two independent ratingsYour strongest defensible rationale, wording recommendations, and prioritized next steps in a printable report with an evidence spreadsheet.
A usable next stepEXPLORE THE DELIVERABLE
Follow the creatine sample from linked research to scientific rationale, two ratings, and a practical wording recommendation.
A research-backed strength claim with strong substantiation and lower regulatory risk in the assessed context.
WHAT HAPPENS NEXT
Provide the exact wording, formula, audience and advertising context. No studies or payment required to submit.
The automated materials check flags missing details before checkout. You decide whether to buy the assessment.
Open your report and evidence CSV in My reviews. See what fits, what does not, and what needs further review.
A CLEAR SCOPE, UP FRONT
Assess one claim, several claims on the same product, or use monthly credits for ongoing research. Every completed assessment includes linked evidence, two ratings, and practical next steps.
ONE-TIME ASSESSMENT
$79one time · one product
$79 for one claim, $149 for three, then $35 per additional claim.
No payment at submission. No recurring charge. Larger requests are welcome.
FOR ONGOING CLAIM RESEARCH
$500per month · automatically renews
10 claim credits per billing month, shared across your product requests.
Unused credits expire at renewal. No rollover or automatic overage charges. Use a one-time purchase for requests beyond your available credits.
Launch preview. Paid assessments are not available yet.
THE INGREDIENT LIBRARY
Strength with resistance training
Supportive, outcome-specific↗02Exercise endurance
Supportive, context-dependent↗03High-intensity exercise
Mixed / limited↗Educational summaries, not individual medical advice or product approval.
GOOD QUESTIONS
A dated, printable claim evidence report and downloadable evidence spreadsheet. Each claim has a 1–10 Substantiation Confidence rating and a separate 1–10 Regulatory Risk rating, with scientific rationale, study links, product-fit assessment and specific next steps. The regulatory screen covers U.S. federal advertising and label-claim principles; state rules, other countries and platform policies are not included. Full journal articles are not included.
First submit your materials and confirm them for the automated scope check. If the request can be researched, you choose whether to pay. Research starts after confirmed payment, and the result appears in My reviews. This pilot does not yet offer a verified delivery-time promise.
Choose one claim to assess one exact advertising statement. Choose three claims for three statements about the same product, such as three benefit bullets. For four or more claims on the same product, choose the larger report: $149 for the first three plus $35 each after that. Evidence Monthly includes 10 claim credits for $500/month across product requests. Separate products need separate requests. No plan guarantees a favorable finding.
The service uses automated research and analysis to read your materials, search PubMed, Europe PMC and ClinicalTrials.gov, compare evidence with your claim and check the report for consistency. Individual expert review is not included. Each report explains its sources and limitations. This is a targeted assessment, not a systematic review; some sources may be missed or available only as abstracts.
No. The assessment uses a framework informed by FTC substantiation principles, but its conclusions can be wrong or incomplete. You must verify the research and complete advertisement before relying on it. It is not agency approval, legal advice or a guarantee that a regulator or advertising platform will accept a claim.
The assessment explains the gap and possible next steps. An insufficient-evidence finding is a valid result. Technical failure or missing input is shown separately and never substituted for an assessment.
Supplement founders, brand teams and agencies evaluating U.S. adult product claims. This pilot is limited to formulas with up to five active ingredients. Disease-treatment claims, pediatric or pregnancy claims, litigation and regulator responses are outside this initial offer.
Your private workspace holds your request, progress and report. We email a secure link when your report is ready. Recover access on another device using your delivery email.
No. Start your claim, provide a delivery email and check out as a guest. No password is required. Secure email links let you return to your reviews and manage subscriptions.
NEED HANDS-ON SUPPORT?
Work directly with Steve on label reviews, advertising, product development, or quality operations.
YOUR FORMULA. YOUR CLAIM. YOUR EVIDENCE.